Advertising Apps on TV is Growing In Popularity

Marketing & Promotion
Posted 8/7/2015 5:01:04 PM by RICHARD HARRIS, Executive Editor

Advertising Apps on TV is Growing In Popularity
App publishers continue to look at every potential opportunity to reach new users and the inclusion of traditional media is becoming more prevalent among mobile app and games, as companies are running app marketing campaigns across mobile, web, TV and print.

Quaid Media works with companies to launch TV campaigns and the company that it has booked more than 12,000 TV spots across 11 countries so far in 2015 - a 10 time increase over 2014 in only half over.

“For many developers, TV advertising may feel out of reach, but the reality is that it’s less expensive and less complex than they think,” Said Volker Dressel, MD of Quaid Media. “There are three significant factors in the big increase we’ve seen. First, the rising costs of performance and install-based advertising has made companies look to other forms of marketing, and they are finding that TV fits into their budget.”

He continued, “Second, the high profile TV campaigns run by some of the really big app companies have encouraged others to try TV for themselves, which in turn is influencing more and more companies to see if it can work for them. And third, companies that already have effective user acquisition strategies and are expanding their product portfolio, are turning to TV as a platform for brand building - which is what TV excels at.”

Quaid has managed user acquisition campaigns for companies in local, regional and international markets. The majority of these customers have an average spend per campaign of $65,000 and are targeting US consumers, with Germany, UK, France and Brazil also targeted.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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