How Culture Can Impact App Downloads

Posted 8/3/2015 11:37:30 AM by RICHARD HARRIS, Executive Editor

How Culture Can Impact App Downloads
YouAppi has released some interesting statistics from its app download data compiled from customer campaigns showing that differences in culture can indeed play a factor in app usage. YouAppi derived the stats from their proprietary algorithms which analyze the mobile content consumption, usage, and spending patterns of over 200 million app users.

For example, the YouAppi data shows that German app categories act much differently than those from the UK and the US. Germans prefer lifestyle apps including the PAYBACK and Immowelt apps and utilities such as Onavo and Lottoland which are much less popular in the US/UK.

Other interesting facts offered by the data:

- Shopping Apps: The reputation of Americans as shoppers is confirmed as YouAppi data shows shopping apps are their #2 category in the US with 27% of app downloads - compared with 6% of app downloads in the UK and 2% in Germany for shopping apps.

- Travel Apps: Travel apps comprise 24% of apps downloaded in the UK versus 5% of the apps downloaded in Germany and 2% of the apps downloaded in the US.

- Lifestyle/Utility Apps: 56% of apps downloaded in Germany are lifestyle (33%) or utilities (23%); whereas these types of lifestyle or utility apps comprise less than 10% of apps downloaded in either the US or the UK.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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