TestNest Lets You Experiment With Your Icons, Screenshots, and More
Wednesday, July 22, 2015
TestNest is beta testing a new platform which facilitates App Store page A/B testing, providing developers with the ability to run an experiment and see which icon, screenshots, description, video preview and more are the most attractive to an audience and bring the most installations for an app.
Using TestNest, developers can create a web landing page that looks similar to an App Store app page. Sending traffic to the landing page provides the ability for TestNest to perform an A/B test for evaluation.
TestNest's analytics engine tracks can test basic A/B test metrics (visits, conversions, CTR, confidence) as well as capture visitor behavior providing insights on how potential app users interact with App Store pages. This information allows developers to make data-driven decisions to help increase the effectiveness of marketing campaigns and user acquisition activities.
The platform has the ability to use any source to drive traffic to the landing page. TestNest says that the majority of developers in the beta are using Facebook ads as a source of targeted traffic.
Read more: http://testnest.co/
How feature flags saved my marriage Thursday, July 19, 2018
Unreal Engine Marketplace says it will take less developer revenue Wednesday, July 18, 2018
Best mobile gaming apps will share $300K in prizes from new contest Wednesday, July 18, 2018
Open source IT automation solution from Red Hat gets an update Wednesday, July 18, 2018
10 years of apps but over 95 percent of them are invisible to users Wednesday, July 18, 2018
Stay UpdatedSign up for our newsletter for the headlines delivered to you