Flurry Research Shows Rapid Growth of Mobile Addicts

Marketing & Promotion
Posted 7/20/2015 8:00:41 PM by RICHARD HARRIS, Executive Editor

Flurry Research Shows Rapid Growth of Mobile Addicts
There is a new report out resulting from research by Flurry to identify the characteristics of the ultimate power users of mobile, what Flurry dubs as “Mobile Addicts.” The report builds on information first obtained in a similar study Flurry hosted in the second quarter of 2015.

When comparing this year’s research from last year, the findings report that from Q2 2014 to Q2 2015, the total population of smart devices measured by Flurry grew from 1.3B to 1.8B, a 38% year over year growth. Regular Users, consumers who use apps between once and 16 times daily, grew from 784 million to 985 million in the same period, a 25% increase. Super Users, who are defined as consumers who use apps between 16 and 60 times daily, grew even more in that same period from 440 million to 590 million, a 34% increase.

These usage numbers are surpassed by the Mobile Addicts, consumers who launch applications 60 times or more per day, which grew at the fastest rate, from 176 million in Q2 2014 to a 280 million in Q2 2015, a 59% increase.

When analyzing what makes Mobile Addicts tick, Flurry looked at the categories of applications they are using and found that Mobile Addicts usage over-indexed in all categories. They then focused on the top five categories, in which usage by Mobile Addicts over-indexed by more than 100% (which means that Mobile Addicts used apps in these categories more than 2 times that of average mobile consumer). 

Messaging and social apps were the leading apps used by Mobile Addicts as they used messaging apps 6.56 times (an over-index of 556%) more than an average mobile consumer. Utilities and Productivity app usage was high as well, indicating that Mobile Addicts are using their smart device as their sole computing device..

Mobile Addicts use finance apps 2.5 times more than the average mobile consumer (an over-index of 155%). This further compares with research that Bank of America recently conducted that shows 48% of their consumers are active app users.

Read More http://flurrymobile.tumblr.com/post/124152019870/m...


About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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