TUNE Updates App Marketing Tools with Acquisition of Appfuel

Marketing & Promotion
Posted 7/16/2015 2:17:01 PM by RICHARD HARRIS, Executive Editor

TUNE Updates App Marketing Tools with Acquisition of Appfuel
TUNE’s new TUNE Marketing Console (TMC) provides the ability to the measure paid, earned, and owned mobile marketing campaigns in one dashboard. The functionality of the console is enhanced with the recent TUNE acquisition of Appfuel.

This new console was made possible by integrating two products acquired by Tune - MobileDevHQ (which was acquired last year) and Appfuel (whose acquisition announced in June), with TUNE’s product MobileAppTracking product. The new dashboard provides access to KPIs across paid and non-paid campaigns, as well as visibility into consumers who found an app organically. 

Here is what each of the three products contribute to the platform:

- MobileAppTracking provides tools to help marketers attribute their user acquisition, re-engagement, and retention campaigns to the appropriate channels and partners.

- MobileDevHQ offers a platform for app store optimization (ASO) and analytics.

- Appfuel provides tools to allow developers to cross-promote and host ads in their own apps.

Read More http://www.tune.com/...


About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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