Study Shows App Publishers Don't Know How to Use InApp Messaging
Friday, July 3, 2015
|
Stuart Parkerson |
A recent survey conducted by Locaytics shows that app publishers are still struggling to utilize in-app messaging to communicate with users.
With a reach of 1.5 billion devices and 28,000 apps, Localytics processes 50 billion data points monthly. For this study, Localytics looked at apps that have integrated in-app messaging across both iOS and Android. For engagement, Localytics observed the average number of app launches for apps using in-app messaging compared to those that were not.
The timeframe for the engagement study was May 1st to May 31st, 2015. Retention was observed from February 2015 until the end of May 2015. Localytics further investigated the average click rate of campaigns that were triggered off an in-app event versus presented at the beginning of a session. All results are based on worldwide app usage.
Top findings from the survey includes:
- Apps that send in-app messages show 2 to 3.5 times higher user retention and 27% more app launches than apps that do not.
- In-app messages triggered off of an event have higher click-through and conversion rates than those triggered at the start of an app session.
- Photography and Sports apps see the highest lift in click-through rates when in-app messages are triggered by an in-app event.
Read more: http://info.localytics.com/blog
Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.
MEMBERS GET ACCESS TO
- - Exclusive content from leaders in the industry
- - Q&A articles from industry leaders
- - Tips and tricks from the most successful developers weekly
- - Monthly issues, including all 90+ back-issues since 2012
- - Event discounts and early-bird signups
- - Gain insight from top achievers in the app store
- - Learn what tools to use, what SDK's to use, and more
Subscribe here
