6/23/2015 9:09:15 AM
Criteo Open Sources One Terabyte Machine Learning Dataset
Anonymized Datasets,Banner Advertisements,Machine Learning
App Developer Magazine

Criteo Open Sources One Terabyte Machine Learning Dataset

Stuart Parkerson Stuart Parkerson in Monetize Tuesday, June 23, 2015

Criteo is releasing to the open source community an anonymized machine learning dataset with more than four billion lines totaling over one terabyte in size, built through Criteo’s advertising click prediction dataset. Criteo’s terabyte dataset is hosted on Microsoft Azure, and details on how to access, utilize and download it can be found at the Criteo Labs website.

The goal for releasing the dataset is to support academic research and innovation in distributed machine learning algorithms. Anonymized datasets pulled from real-world applications can help allow academic researchers to test, refine and advance the various machine learning platforms. 

Criteo relies on its own proprietary distributed learning algorithms to predict when a consumer is most likely to click on a particular ad with a goal of increasing the return on an advertiser’s investment in ad delivery. Criteo sees over 30 billion HTTP requests per day (including as many as two million requests per second), delivers three billion unique banner advertisements per day, and stores 20 terabytes of new data daily with a capacity for 37 petabytes of raw storage.

The released dataset has already been put to use as a benchmark by researchers at Carnegie Mellon University. “Criteo's one terabyte dataset has proven invaluable for benchmarking the scalability of the learning algorithms for high throughput click-through-rate estimation, which we are developing as part of our Marianas Labs project,” said Alexander Smola, Professor at Carnegie Mellon University.

Read more: http://www.criteo.com/

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