5/14/2015 7:35:30 AM
Mozilla Taps Tappx for Firefox OS Collaborative Cross Promotion Advertising
"Cross-Promotion Advertising","Firefox OS","Promotional Campaigns","SDK","Ad Campaign"
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Mozilla Taps Tappx for Firefox OS Collaborative Cross Promotion Advertising

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Mozilla Taps Tappx for Firefox OS Collaborative Cross Promotion Advertising


Thursday, May 14, 2015
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Mozilla has announced that Tappx, an open cross-promotion community for app developers, will offer its no-cost advertising service to Firefox OS developers.
 
Tappx is based on a collaborative sharing economy, where members host advertising on each other’s apps. Tappx runs on credits (called Tappix) that are earned whenever a developer advertises another member’s app. With these credits, developers can launch no-cost promotional campaigns.
 
Firefox developers can begin exchanging advertisements after integrating a JS SDK and configuring their ad campaign. An intelligent algorithm matches apps with the best affinity to maximize download ratios.

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