Today’s Smartphone-enabled location data combined with location-based marketing initiatives offer a way of reaching and interacting with consumers unlike any time in history. Location based marketing opportunities and challenges are forcing companies to rethink how they communicate with customers (and how these customers communicate with them).
For example, I was recently at a major national retailer who was offering a $10 discount on purchases. To get the discount, customers needed to text the retailer with a code to receive access to the discount. I did not have the company’s app, so how did I find out about the coupon? There were temporary printed signs placed throughout the store.
Why do I bring this up? Because even with the latest technology, this company still relied on in-store signage to get customers to interact using mobile technology. It points to the fact that it takes a broad approach in leveraging a successful location-based marketing strategy.
And you need to understand the pieces of the location-based marketing puzzle. To help understand the strengths and weaknesses of GPS, Wi-Fi and Beacon technology, Phunware has created a comprehensive infographic
that helps outline which of these technologies work best to engage customers effectively in the moment - based on your specific engagement goals.
Read more: http://www.phunware.com/resources/content/
Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.
Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.
How to create a profitable, sustainable business developing and marketing mobile apps.