Marketing & Promotion
Localytics Introduces New Predictive App Marketing Platform
Wednesday, March 25, 2015
Localytics is continuing to expand its app marketing and analytics platform with the introduction of new predictive app marketing tools. The company has also announced additional investor funding to underwrite its ability to grow and expand its platform.
Localytics continues to scale, now supporting 32,000 apps across 2.3 billion devices for customers including HBO Now, Nordstrom, and MyFitnessPal. The company has recently raised $35 million in Series D funding, bringing its total investment to-date to $60 million. New investor Sapphire Ventures led the funding round with participation from existing investors Foundation Capital and Polaris Partners. The new capital will be used to strengthen Localytics’ predictive intelligence capabilities, which enable companies to personalize the user experience and improve engagement and retention in their mobile and web apps.
“Companies are struggling to keep up with the growth of apps. Most are unable to leverage user intelligence to improve how they acquire and engage users. Localytics’ investments in predictive app marketing will enable us to deliver the amazing, personalized app experiences that consumers have come to expect,” said Raj Aggarwal, CEO of Localytics. “And, with its deep history in scaling successful marketing technology companies, such as ExactTarget and Criteo, Sapphire Ventures’ expertise will help us continue building the leading solution for apps.”
Apps are now rapidly becoming the dominant digital channel creating unique challenges for marketers and product managers who are faced with the problem of how to ensure that mobile audiences stick with their app. The Localytics’ platform helps companies overcome these issues by understanding user behaviors, predicting future actions and personalizing engagement.
Localytics integrates app marketing tools like push messaging, in-app and email marketing with an analytics engine that enables businesses to leverage real-time user data to run automated, personalized marketing campaigns to significantly improve user engagement and retention.
Localytics is introducing a new generation of predictive app marketing tools to help customers leverage user data to predict and proactively engage customers at all stages of the customer journey. Using machine learning to extract richer insights from its analytics engine will enable Localytics to predict a user’s likely next move and provide insight into how to influence the desired action, giving marketers the ability to further enhance personalization. Localytics is opening up a private beta for the first use case of this predictive app marketing to predict and prevent churn.
Localytics also partners with the top user acquisition players, like Facebook and Twitter, to connect acquisition spend to a user’s lifetime value, enabling ROI based decisions for acquisition strategies. These partnerships have recently been expanded to enable remarking; the ability to find and re-engage lost users when they are in other apps and on social media.
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