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Google Releases AdWords App to Manage Ad Campaigns

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Posted Friday, March 13, 2015 by STUART PARKERSON, Publisher Emeritus

Google Releases AdWords App to Manage Ad Campaigns
Google is introducing the AdWords app to allow AdWords users to view and manage ad performance. When opening the app, an overview of clicks, costs, and conversions is provided. For more insights, users can view metrics by ad group, day of week and device.

It is offered as a companion to a user’s desktop account and provides the following functionality:

- View campaign stats
- Update bids and budgets
- Get real-time alerts and notifications
- Act on suggestions to improve your campaigns
- Call a Google expert

The AdWords app is now available for devices that use Android 4.0 or later and is available for existing AdWords customers from the Google Play Store.


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