3/12/2015 7:33:50 AM
How Deep Linking in Your Android App Will Now Impact Your Website SEO
App Indexing,Deep Linking,Website SEO,Mobile-Friendly Web,Deep Links
App Developer Magazine

How Deep Linking in Your Android App Will Now Impact Your Website SEO

Richard Harris Richard Harris in Android Thursday, March 12, 2015

The impact on your company in respect to how people use mobile devices is not limited simply whether you have an iOS or Android app. New changes implemented by Google can now impact how people find content on your website. These updates focus on how mobile friendly your website is and separately, if you have an Android app. 

A recent blog post the Google Webmasters team discussed how, as more people use mobile devices to access the internet, Google has continued to change their algorithms to meet these mobile usage patterns. For example, recent changes include Google’s view on how a site is configured for viewing on modern devices in an effort to meet the company’s goal of making it easier for users to find mobile-friendly web pages. 

Also, to facilitate access of content in mobile apps, Google has been using App Indexing which lets Google index Android apps just like websites with deep links to Android app appearing in Google Search results.

Now Google has again tweaked its platform with the following two changes:

1. More mobile-friendly websites in search results

Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on search results. 

So if you want to keep your ranking high, you need to make sure you meet the Google definition of a mobile friendly site. You can learn more on how to meet these requirements with Google's guide to mobile-friendly sites. 

2. More relevant app content in search results from signed-in users who have an Android app installed

Google has now started to use information from indexed Android apps as a factor in ranking for signed-in users who have an app installed. This will cause content from indexed apps to feature more prominently in search results. To find out how to implement App Indexing, which allows Google to surface this information in search results, Google offers these guidelines on their developer site.

This second update adds an interesting twist, in that publishers with large install bases may want to pay attention to trending search terms and include relevant updated content in their apps, as a way to encourage users to engage more often with the app.

Read more: http://googlewebmastercentral.blogspot.com/2015/02...

Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.