3/10/2015 8:44:38 AM
InMobi Releases New Interest Based Audience Targeting Platform
Mobile Apps,App Marketing,App Install Platform
https://appdevelopermagazine.com/images/news_images/Launching-Appographic-Targeting-App-Developer-Magazine_liaoicls.jpg
App Developer Magazine

InMobi Releases New Interest Based Audience Targeting Platform



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Tuesday, March 10, 2015
5,181

InMobi has released Appographic Targeting an app-interest-based audience targeting capability as part of its app marketing platform.

Appographic Targeting is based on InMobi's analysis of over ten thousand apps on the app store to identify the core elements that define a given app. Based on these elements, the InMobi audience has been categorized into 200 Appographic segments. Developers can now utilize these segments for targeting of app-install campaigns.

Example use cases for the Appographic Targeting service include:

- A flight booking app can be promoted to users who engage with mobile apps that offer trip planning, hotel booking, holiday packages or travel reviews.

- A shopping app can be promoted to users who engage with other apps that offer any type of deals and discounts, sell men's or women's apparel, or apps that sell specific products like books and shoes.

- A mid-core game can be promoted to users who enjoy apps that are based on city construction, clan-battle or medieval themes.

Appographic Targeting is available as part of InMobi's new self-serve app install platform for campaign setup and management. The platform also includes targeting features, ad formats including native ads and a range of tracking, reporting and analytics capabilities. 



Read more: http://www.inmobi.com/app-install

Comments

Your name and email will not be public or shared in any way.



Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.