2/9/2015 7:00:12 AM
Moving Beyond Basic Mobile Analytics – How to Dive Deep in Your Data to Create Advanced Marketing Strategies
App Analytics,Localytics,Mobile Metrics,App Marketing,User Segments,App Funnels,Acquisition Campaigns,In-app Messaging
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App Developer Magazine

Moving Beyond Basic Mobile Analytics – How to Dive Deep in Your Data to Create Advanced Marketing Strategies



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Monday, February 9, 2015
20,531

Most publishers have a basic understanding of how to track and interpret app analytics. That’s great, but to really be successful you have to go beyond the basics to learn how to effectively measure, translate and optimize this data to truly unlock the power your data provides.

Its important to recognize the fact that - before you dive into the deep end of your analytics to explore the nooks & crannies that exist in your mobile metrics - you need to understand how to successfully implement the opportunity for sophisticated marketing tactics this information provides.

To help go beyond the mobile analytics basics, Localytics has created an advanced, comprehensive guide on how you can leverage your app analytics and apply the available insights in your app marketing efforts. The e-book is titled “The Advanced Guide to App Analytics & Marketing” and it provides the answers to the questions you should be asking about your data.

In the guide you find:

- A review of app analytics & marketing basics
- A deep look at the 5 critical metrics for measuring app success (including how to track them and what the data means)
- Examples of key user segments and app funnels to track
- A comprehensive reading list, including additional resources featuring examples of brands running smart & sophisticated marketing campaigns

Plus, get hands-on advice on that you can start using right away to learn:

- Ways to run better acquisition campaigns & develop buyer personas
- How to use behavioral & profile data to gain a complete view of your users (in-app and outside of it)
- The key to create engaging push & in-app messaging
- How to put together a highly-personalized marketing campaign

All in all the guide features over 30 pages of advanced guidance and instruction you can start using today. To read the full guide, visit the Localytics website.
Most publishers have a basic understanding of how to track and interpret app analytics. That’s great, but to really be successful you have to go beyond the basics to learn how to effectively measure, translate and optimize this data to truly unlock the power your data provides.

Its important to recognize the fact that - before you dive into the deep end of your analytics to explore the nooks & crannies that exist in your mobile metrics - you need to understand how to successfully implement the opportunity for sophisticated marketing tactics this information provides.

To help go beyond the mobile analytics basics, Localytics has created an advanced, comprehensive guide on how you can leverage your app analytics and apply the available insights in your marketing efforts. The e-book is titled “The Advanced Guide to App Analytics & Marketing” and it provides the answers to the questions you should be asking about your data.

In the guide you find:

- A review of app analytics & marketing basics
- A deep look at the 5 critical metrics for measuring app success (including how to track them and what the data means)
- Examples of key user segments and app funnels to track
- A comprehensive reading list, including additional resources featuring examples of brands running smart & sophisticated marketing campaigns

Plus, get hands-on advice on that you can start using right away to learn:

- Ways to run better acquisition campaigns & develop buyer personas
- How to use behavioral & profile data to gain a complete view of your users (in-app and outside of it)
- The key to create engaging push & in-app messaging
- How to put together a highly-personalized marketing campaign

All in all the guide features over 30 pages of advanced guidance and instruction you can start using today. To read the full guide, visit the Localytics website.


Read more: http://info.localytics.com/advanced-guide-to-app-a...

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