TapSense to Offer Programmatic Ad Platform for Apple Watch
Monday, January 19, 2015
TapSense has announced its will offer a programmatic ad platform for Apple Watch. The platform provides solutions for developers and brands to get started on the new Apple Watch platform including an SDK for app developers and programmatic APIs for brands, agencies, and marketers.
The TapSense SDK leverages new interactive interfaces supported by Apple WatchKit such glances & full-screen experiences. It provides the opportunity to offer hyper-local targeting to deliver contextual and hyper-local offers such as a retail store coupon.
The platform also offers Apple Pay integration. As TapSense points out, although Apple Pay integration with Apple Watch can be a convenience for the consumer, the TapSense SDK will not integrate directly with Apple Pay. To redeem a coupon from an ad, it would need to have a readable barcode that can be scanned at the point of sale, or the ad could be added to Passbook and then delivered to Apple Watch to be redeemed.
TapSense is promoting the platform as an opportunity to combine formats that go beyond banner ads, hyper-local targeting capabilities and Apple Pay all into its existing mobile programmatic platform. And the company points out that both Apple’s WatchKit SDK and the TapSense SDK are in Beta and APIs are subject to change. When Apple makes the WatchKit guidelines available, they will ensure the SDK is both in compliance and approved by Apple.
More information is available on the on the TapSense website.
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