12/8/2014 6:00:15 PM
70 Percent of U.S. Content Marketers Engage Global Consumers in English Only
Smartling,survey,marketers,translation,multilingual customers,mobile
https://appdevelopermagazine.com/images/news_images/70-Percent-of-U.S.-Content-Marketers-App-Developer-Magazine_if6le7io.jpg
App Developer Magazine

70 Percent of U.S. Content Marketers Engage Global Consumers in English Only



Stuart Parkerson Stuart Parkerson in Monetize Monday, December 8, 2014
9,536

Smartling released new survey results which conducted polls on 160 U.S.-based, senior-level content marketers whom work for emerging brands to find out how they market to multilingual audiences worldwide. With indications that translation budgets have yet to exist, marketers may have to find engagement to multilingual audiences using the only English-language for content.  

The new report, “Translate or Pay the Price: Overlooked Marketing Opportunities for Global Businesses,” found that close to 63 percent of respondents had between six and 50 percent of their customer base located outside the U.S. The survey results also revealed that  65 percent of respondents admit that less than five percent of their budget is dedicated to reaching non-English-speaking customers in and outside the U.S.

Companies are also marketing with only English-language content. Nearly 70 percent of respondents reveal that their companies market to other countries using only English-language content. 

There was also results of 49 percent of respondents admitting that they never translate English-language marketing content into Spanish with just 10 percent frequently translating marketing content into Spanish. The remainder only translated some of the time.

Additionally, 65 percent of the marketing professionals surveyed do not know the number of native Spanish-language speakers in the U.S., incorrectly guessing 21 or 37 million. Only 35 percent selected the correct answer, 53 million.
 
Nataly Kelly, VP of marketing at Smartling indicated that local competitors in those same countries are putting out messages directly in the preferred languages of the customer. Kelly believes marketers who do not prioritize the translation of their valuable content are at a great disadvantage when trying to do business globally. 

Multilingual content deliveries potential revenue opportunities for marketers. Competing brands have been developing translation and localization as key strategic elements to their global marketing campaigns.



Read more: http://www.smartling.com

Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.