12/8/2014 8:00:54 AM
App Developers Who Personalize Their Mobile Apps See User Engagement Soar
App Publishers,App User Data,Push Messaging
App Developer Magazine

App Developers Who Personalize Their Mobile Apps See User Engagement Soar

Stuart Parkerson Stuart Parkerson in Marketing & Promotion Monday, December 8, 2014

People use mobile apps. It’s hard to keep that in mind sometimes when developing an app, because we can lose track of users as we concentrate on the specific purpose of the app. The reality is that the primary reason for any app to exist is for it to be used. And, individually, it will be used more often if that person accessing the app feels that it fits them and their personal lifestyle. 

But how do you personalize an app individually for hundreds, thousands, millions of people in different locales flung across the globe? It sounds impossible doesn’t it? 

It’s not - smart app publishers are doing it every day. It’s all about how you approach the concept of personalization and how you use the tools available through mobile technology to accomplish the task.

The info is there, so why reinvent the wheel? Yet, how do you find out these successful techniques on how to personalize apps? Lucky for you, Localytics has published the e-book “How to Use Personalization to Create a Great App Experience (In 3 Steps!)” In this guide, you’ll learn how to identify, collect and analyze app user data, and how to use this knowledge to effectively create great personal experiences for your users.

One of the interesting points made in the publication is that Localytics has found that 52% of users enable push messaging on their mobile devices, but 54% of users convert from a segmented push message (one that is tailored to their interests) compared to only 15% for broadcast messages. 

What do we learn from this information? The takeaway is that - if you can create communications based on specific data that is available about the individual user - you’ll see more success in providing a personal experience. The numbers here don’t lie – messages that are relevant will generate more user engagement.

The e-book provides 21 pages of detailed advice and implementation strategies to improve personalization for your app. And it is a free download on the Localytics’ website. So if you want to learn more on how to personalize your app, what are you waiting for?

Read more: http://info.localytics.com/how-to-use-personalizat...

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