Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform
Tuesday, November 18, 2014
Perion Network has announced the launch of the GrowMobile Self-Serve which offers a cross-network, self-serve mobile advertising platform. The service offers an enhanced, do-it-yourself version of the technology built by San Francisco-based GrowMobile which Perion acquired earlier this year. GrowMobile is part of Perion Lightspeed, the new mobile division of Perion.
GrowMobile Self-Serve provides app developers with the ability to self-manage all of their mobile media buying, measurement and optimization on one dashboard with one insertion order. By organizing and automating the app promotion process within one platform, GrowMobile Self-Serve providing a centralized system for buying media across multiple traffic sources.
With the GrowMobile Self-Serve platform, individual contracts, billing and other administrative operations are streamlined and reduced to a single process, allowing media buyers to manage all of their campaigns more efficiently.
GrowMobile Self-Serve incorporates mobile ad networks, ad exchanges and DSP partners on the supply side, and partners with tracking providers on the attribution-tracking front for advertiser on-boarding. The new platform also provides detailed analytics, helping developers measure and optimize their campaigns, as well as an automated bidding system, a DIY retargeting feature and a traffic source index that amplifies targeting capabilities.
Read more: http://www.growmobile.com/index.html
Adobe announces updates to Adobe XD Wednesday, September 19, 2018
Netmarble Corp releases Lineage 2: Revolution updates Wednesday, September 19, 2018
Changes to the way notifications work in iOS 12 you need to know Wednesday, September 19, 2018
Watch your step at Fog World Congress 2018 Wednesday, September 19, 2018
Cloud Native SDK for Kubernetes has been launched by Pulumi Tuesday, September 18, 2018
Stay UpdatedSign up for our newsletter for the headlines delivered to you