11/16/2014 8:00:30 AM
Secrets for Android Developers on Launching Apps on Google Play
App Discoverability,Converting Installs,User Retention,Monetization,Google Analytics,Launch Apps
App Developer Magazine

Secrets for Android Developers on Launching Apps on Google Play

Richard Harris Richard Harris in Android Sunday, November 16, 2014

The numbers are hard to ignore - 50 billion apps and games downloaded and $5 billion over the last year to developers. So what is the secret to success launching apps on Google Play? 

I don’t imagine Google is giving away insider company secrets, however they have put together a new publication called “The Secrets to App Success on Google Play.” They are promoting the publication as a detailed playbook on the best practices and tools developers can use to maximize the reach, retention, and revenue of a new app.

The guide can be download the guide in English as a PDF and it also can be found on Google Play. There are plans to release the guide in more languages in the coming months. As a bonus for living in the US or the UK, Google also has a limited number of printed copies that they are offering to send for free.

The guide is separated into the following sections:

- Publishing on Google Play: Using the Google Play Developer Console to distribute your app to over 1 billion Android users worldwide.

- Quality: The fundamentals of building a great app and an insight into the Google Play guidelines and policies.

- Discoverability & reach: Maximizing app discoverability and reaching the widest audience possible.

- Engagement & retention: Converting installs into active users and improving user retention.

- Monetization: Monetization strategies to generate ongoing, growing revenue streams.

- Measurement with Google Analytics: Understanding your users and improving your app experience, conversions, and marketing.

- Going global: Launch apps in local markets around the world.

Read more: http://commondatastorage.googleapis.com/androiddev...

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