9/16/2014 12:56:01 PM
Before iPhone 6 Launch Apple has 40 percent of US Smartphone Market
Properties,OEM,comScore,Trends,Apps
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App Developer Magazine

iOS

Before iPhone 6 Launch Apple has 40 percent of US Smartphone Market


Tuesday, September 16, 2014
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According to recent data from comScore, Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the top smartphone platform with 52 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

The comScore report is derived from data collected through comScore’s MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. 

Smartphone OEM Market Share: According to the report, 143.3 million people in the U.S. owned smartphones (60 percent mobile market penetration) during the three months ending in July, up 3 percent since April. Apple ranked as the top OEM with 40.4 percent of U.S. smartphone subscribers (up 1.2 percentage points from April). Samsung ranked second with 24.1 percent market share (up 2.1 percentage points), followed by HTC with 8 percent, Motorola with 6.9 percent and LG with 6.8 percent.

Smartphone Platform Market Share: Android ranked as the top smartphone platform in July with 51.8 percent market share, followed by Apple with 40.4 percent (up 1.2 percentage points), BlackBerry with 4.3 percent, Microsoft with 3 percent and Symbian with 0.3 percent.

Top Smartphone Properties & Apps: Google Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent). Facebook ranked as the top smartphone app, reaching 76.1 percent of the app audience, followed by five Google-owned apps: YouTube (53.7 percent), Google Play (53.6 percent), Google Search (53.5 percent), Google Maps (46.2 percent) and Gmail (45.0 percent).

The data is derived from comScore’s Mobile Metrix which provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers a view of mobile browsing and app audiences at the media property, website and individual app level. 

Data was also derived from comScore’s MobiLens data which includes an online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.


Read more: https://www.comscore.com/Insights/Press-Releases/2...


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