9/9/2014 5:36:08 PM
Developers Need To Embrace Millennials
Millennials,Boomers, Nielson,mobile survey
App Developer Magazine

Developers Need To Embrace Millennials

Richard Harris Richard Harris in Marketing & Promotion Tuesday, September 9, 2014

Each app publisher knows there is a sweet spot from a user perspective, and there are an endless number of analytics solutions that help define who those users are. 

However, societal trends can provide big picture insight in identifying trends that may provide new opportunities. Neilson has recently analyzed Millennials as a group and is providing insight into how to market to this group.

There is not a universal consensus on the actual definition of Millennials, however Neilson uses this definition: a group born between 1977-1995 (also known as Generation Y). Nielson further breaks the group down to Younger Millennials (18-27) and Older Millennials (28-36). Millennials represent 77 million people and make up 24 percent of the U.S. population. 

The information presented here is based on Nielsen’s monthly survey of 30,000+ mobile subscribers aged 13+ in the U.S. Mobile owners are asked to identify their primary mobile handset by manufacturer and model, which are weighted to be demographically representative of mobile subscribers in the U.S. Smartphone penetration reflects all models with a high-level operating system (including Apple iOS, Android, Windows and Blackberry).

Here is a snapshot of Nielson’s findings on Millennials: 

Millennials are one of the largest population segments in the U.S., totaling about 77 million, on par with Baby Boomers. And these young consumers are the largest segment of smartphone owners. In the second-quarter 2014, 85% of Millennials aged 18-24 own devices and 86% aged 25-34 own them, an increase from 77% and 80%, respectively, in second-quarter 2013.

While age plays a role in smartphone ownership, this technology doesn’t have a gender divide.

Men and women in the U.S. own smartphones almost equally, with 70% of men owning these devices and 72% of women as of the second-quarter 2014. 

In second-quarter 2014, Android was once again the top operating system, with over half of U.S. smartphones (52%) running the operating system. Apple, meanwhile, remained the top smartphone manufacturer with 43% of Americans owning an iPhone. 

Read more: http://www.nielsen.com/us/en/insights/news/2014/mo...


Your name and email will not be public or shared in any way.

Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.