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Tapjoy and Experian Partner For Targeted Mobile App Marketing
Monday, July 21, 2014
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Richard Harris |
Tapjoy and Experian have announced that Tapjoy’ mobile ad platform will be utilizing Experian Marketing Services’ cross-channel audience data set.
Tapjoy will be using Experian’s ConsumerView database, developed and managed by Experian, which covers 98% of the U.S. population (299 million people and 116 million households). The database will give Tapjoy advertisers access to a number of combinations of demographic, behavioral and life stage information as well as category and brand preference insights for user targeting.
Tapjoy provides a mobile performance-based advertising platform offering engagement and monetization opportunities for app publishers.. Tapjoy has a reach of more than 451MM (June, 2014) mobile users each month and the Tapjoy Mobile Value Exchange model allows app users to receive premium content in exchange for their engagement with advertisements.
Read more: http://press.experian.com/United-States/Press-Rele...
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