Tapjoy and Experian Partner For Targeted Mobile App Marketing
Monday, July 21, 2014
Tapjoy and Experian have announced that Tapjoy’ mobile ad platform will be utilizing Experian Marketing Services’ cross-channel audience data set.
Tapjoy will be using Experian’s ConsumerView database, developed and managed by Experian, which covers 98% of the U.S. population (299 million people and 116 million households). The database will give Tapjoy advertisers access to a number of combinations of demographic, behavioral and life stage information as well as category and brand preference insights for user targeting.
Tapjoy provides a mobile performance-based advertising platform offering engagement and monetization opportunities for app publishers.. Tapjoy has a reach of more than 451MM (June, 2014) mobile users each month and the Tapjoy Mobile Value Exchange model allows app users to receive premium content in exchange for their engagement with advertisements.
Read more: http://press.experian.com/United-States/Press-Rele...
Mobile app development trends in 2018 Monday, August 20, 2018
Looney Tunes is back in a fun mobile format Monday, August 20, 2018
Using GitHub in the classroom helps developers feel more included Friday, August 17, 2018
AI social network Hibe launches using Oracle Cloud Friday, August 17, 2018
Mobile publisher Gismart teams up with Appodeal Friday, August 17, 2018
Stay UpdatedSign up for our newsletter for the headlines delivered to you