7/21/2014 2:27:32 PM
Tapjoy and Experian Partner For Targeted Mobile App Marketing
app marketing, app monetization, app user database, in-app advertising, app publisher
App Developer Magazine

Tapjoy and Experian Partner For Targeted Mobile App Marketing

Richard Harris Richard Harris in Monetize Monday, July 21, 2014

Tapjoy and Experian have announced that Tapjoy’ mobile ad platform will be utilizing Experian Marketing Services’ cross-channel audience data set.

Tapjoy will be using Experian’s ConsumerView database, developed and managed by Experian, which covers 98% of the U.S. population (299 million people and 116 million households). The database will give Tapjoy advertisers access to a number of combinations of demographic, behavioral and life stage information as well as category and brand preference insights for user targeting. 

Tapjoy provides a mobile performance-based advertising platform offering engagement and monetization opportunities for app publishers.. Tapjoy has a reach of more than 451MM (June, 2014) mobile users each month and the Tapjoy Mobile Value Exchange model allows app users to receive premium content in exchange for their engagement with advertisements.

Read more: http://press.experian.com/United-States/Press-Rele...

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.


There are no comments yet, be the first to leave your remarks.

Leave a Reply