Microsoft Buys Capptain to Get a Piece of the Mobile Push Analytics Arena

Microsoft has announced that it has acquired Capptain, which offers app user analytics and provides push notification services based on customer usage patterns.

According to a Microsoft statement, “Capptain will bring a vital new element to our end-to-end story for mobile app development – real-time user and push analytics. With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers.  This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities.”

Microsoft will eventually integrate the Capptain platform with the wider Microsoft Azure suite of services while in the interim, Capptain’s existing solutions will remain available to both new and current customers.