5/27/2014 9:34:36 AM
New Study Shows Targeting Push Notifications Increases Response Rates Up to 300 percent
https://appdevelopermagazine.com/images/news_images/urban-airship_qnftmgpw.jpg
App Developer Magazine

New Study Shows Targeting Push Notifications Increases Response Rates Up to 300 percent



Richard Harris Richard Harris in Marketing & Promotion Tuesday, May 27, 2014
32,344

Urban Airship has released the findings from its latest Good Push Index (GPI) data study examining response rates of highly targeted push notifications compared to messages broadcast to most of an app’s audience. 

The study, which includes analysis of more than 1,000 apps and 3.8 billion push notifications, shows that highly targeted messages drive 293 percent more influenced app opens on average than broadcast messages.

Urban Airship analyzed its customers' data in aggregate to compare push influenced open rates for messages sent to more than 95 percent of an app’s active audience (broadcast) versus messages sent to less than 5 percent of an app’s active audience (highly targeted). The study’s findings are broken out by six industry verticals - Retail, Media, Games, Entertainment, Sports and Gambling.

Urban Airship suggests that while targeted push messages drive performance improvements, other data shows the industry is in early stages of using mobile to establish deeper relationships through personally relevant messaging and app experiences. 

In a separate study, 500 individuals involved in IT completed Urban Airship’s Mobile Maturity Self-Assessment with results showing that 85 percent have adopted mobile apps, which were identified as the most “essential channel” for engagement above all other common mobile tactics. However, the study showed majority of apps deliver the same messages and app experience to all users. 

According to Urban Airship’s Mobile Maturity Benchmarks Report (February 2014), one-third of companies that collect user preferences, behaviors and location data indicated they don’t actually use the insight to tailor content and messaging.

Urban Airship offers mobile relationship management solutions to streamline the creation, delivery and management of highly targeted cross-platform mobile push messages, in-app messages, rich app pages, Apple Passbook passes and Google Wallet cards.

Read more: http://urbanairship.com/GPI-targeting

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.