12/14/2012 8:16:21 AM
Admob adds a confirmation prompt in ads
https://appdevelopermagazine.com/news_old/files/Screen Shot 2012-12-14 at 8.05.04 AM-20121214-081306.png
App Developer Magazine

Admob adds a confirmation prompt in ads



Richard Harris Richard Harris in Monetize Friday, December 14, 2012
644

The nature of banner advertisements on a mobile device lends itself to accidental taps which takes the user away to the advertisers landing page and out of your app. Google's mobile ad network Admob has added an extra step to help thwart that by putting confirmation prompt when a tap to an ad occurs.

While this might sound bad for a developer wanting to get paid on clicks, it could end up increasing user activity in your app if your ads are placed in a location on screen that has a lot of accidental taps, and increasing your CPM because taps to ads will be more intentional likely to convert.

Developers could see a dip in revenue as the change rolls out, but if it goes well prices to ads will increase because advertisers can be better assured their promotions won't be accidentally clicked on by someone not interested in their product, and as ad prices increase so does your payout.



Read more: http://www.engadget.com/2012/12/14/google-adds-con...

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.



Comments

There are no comments yet, be the first to leave your remarks.

Leave a Reply