3/26/2014 3:08:58 PM
Flurry and Research Now Launch New Platform to Measure In App Advertising Effectiveness
Flurry, Research Now, ADimension Mobile, Flurry Personas, in-app advertising
https://appdevelopermagazine.com/images/news_images/flurry-personas_d91g82dk.jpg
App Developer Magazine

Flurry and Research Now Launch New Platform to Measure In App Advertising Effectiveness



Richard Harris Richard Harris in Marketing & Promotion Wednesday, March 26, 2014
3,444

Flurry and Research Now are partnering to improve mobile ad targeting and to better measure the effectiveness of in-app advertising. To do this, the companies have introduced ADimension Mobile offering a robust panel and behavioral data set on mobile consumers for marketers.

Using Flurry’s advertising platform, Research Now has built the ADimension Mobile measurement and optimization solution, to evaluate in-app advertising effectiveness. Once the target audience has been defined and identified by Flurry, Research Now passively tracks opted-in panelists exposed to in-app advertising campaigns – served via Flurry – and compares them to unexposed groups. By surveying both the exposed and unexposed audiences, Research Now enables clients to analyze and evaluate campaign effectiveness.  

Research now will utilize Flurry Personas which are targetable segments of consumers with shared interests based on their usage across hundreds of thousands of apps. Because consumers are selective about what apps they use, app usage is one of the strongest indicators of consumer interests. More than 40 segments are available including Business Travelers, Value Shoppers, Auto Enthusiasts and more. Marketers can choose to enhance any of Flurry’s “out of the box” Personas with Research Now insights, or work with Flurry to develop Custom Personas for the audience they are trying to reach.

Read more: http://www.flurry.com/press-releases.html

Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.