3/3/2014 1:16:18 PM
Opera Mediaworks Reaches One Year Anniversary
Opera Mediaworks
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App Developer Magazine

Opera Mediaworks Reaches One Year Anniversary



Richard Harris Richard Harris in Mobile Tech Monday, March 3, 2014
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Demonstrating how dynamic the mobile industry truly is, in one short year Opera Mediaworks has become one of the world’s larges mobile advertising platforms. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached a number of milestones has reached in the last year.

Revenue Growth

Opera Mediaworks revenues increased 134% from Q1 to Q4 2013 with growth across-the-board in advertiser services - from premium, performance and app-installs - to creative services and publisher services that includes ad serving, ad mediation and rich media.

Mobile Ad Platform and Monetization Tools

Through its mobile ad technology platform and monetization tools, Opera Mediaworks ran a record number of campaigns in Q4 2013, attracting multiple category-leading brands and advertisers including BMW, Lexus, Mercedes-Benz, Canon, Samsung, AMEX, MasterCard, Wells Fargo, 20th Century Fox, BBC, Sony, Universal, Amazon, Google, Netflix, and king.com, among others. Opera Mediaworks powers advertising for 20 of the top 25 global media companies worldwide, and directly manages advertising on more than 14,000 plus premium mobile sites and applications, managing over 65 billion ad impressions a month.

Half A Billion and Counting

Opera Mediaworks now reaches more than 500 million unique mobile consumers a month globally. The platform also enabled over $500 million in publisher revenue in 2013.

Independent and Cross-Platform App Store

The Opera Mobile Store grew its user base by 172% in one year, reaching more than 100 million monthly visitors and offering more than 200,000 apps across most platforms, including Android, Java, BlackBerry, Symbian and iOS.

Expansion in Emerging Markets

Opera Mediaworks’ made a substantial expansion in Latin America, helped by the addition of the Hunt Mobile Ads team, a mobile ad network in Latin America.

Industry Analysis

Through its quarterly State of Mobile Advertising reports, Opera Mediaworks provides insights into the war between iOS an Android, content consumption, advertising engagement and the global mobile audience.

“Opera Mediaworks has experienced tremendous growth and expansion, building the engine that drives the mobile ad economy in 2013,” says Mahi de Silva, CEO, Opera Mediaworks. “We now have the financial strength, global footprint and technology to enable and define the next generation of data-driven digital marketing. We look forward to showcasing the only end-to-end platform specializing in mobile that serves both the supply and demand side of the mobile advertising business with a global presence during this grand event.”

Opera Mediaworks includes AdMarvel, a mobile ad server and mediation platform; OMAX a mobile ad exchange, Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store.



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