3/3/2014 7:00:49 PM
Five Different Types of App User Retention
AppLift, app user retention, app promotion, app marketing
https://appdevelopermagazine.com/images/news_images/applift_tqiwqjt0.jpg
App Developer Magazine

Five Different Types of App User Retention



Richard Harris Richard Harris in Marketing & Promotion Monday, March 3, 2014
1,704

Thomas Sommer of AppLift has posted a nice article discussing user retention.

As Thomas mentions on the blog, “The purpose of this article is not to affirm which definition is the right one, but rather to establish a list of the main retention computation methods, and take a look at what they are good for. No method is necessarily better than another in absolute terms, they are just suited for different analytical goals.”

Thomas presents five types of user retention efforts which he explains are not “official” designations but best explain what they are. The five are Full Retention, Classic Retention, Rolling Retention, Return Retention, and Bracket-Dependent Return Retention. He explains each one in terms of how it is computed, where and when it is used, and a day 28 example.

To check out the article for yourself here.


Read more: http://www.applift.com/blog/user-retention.html

Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.



Comments

There are no comments yet, be the first to leave your remarks.

Leave a Reply