Marketing & Promotion
Five Different Types of App User Retention
Monday, March 3, 2014
Thomas Sommer of AppLift has posted a nice article discussing user retention.
As Thomas mentions on the blog, “The purpose of this article is not to affirm which definition is the right one, but rather to establish a list of the main retention computation methods, and take a look at what they are good for. No method is necessarily better than another in absolute terms, they are just suited for different analytical goals.”
Thomas presents five types of user retention efforts which he explains are not “official” designations but best explain what they are. The five are Full Retention, Classic Retention, Rolling Retention, Return Retention, and Bracket-Dependent Return Retention. He explains each one in terms of how it is computed, where and when it is used, and a day 28 example.
To check out the article for yourself here.
Read more: http://www.applift.com/blog/user-retention.html
Adobe announces updates to Adobe XD Wednesday, September 19, 2018
Netmarble Corp releases Lineage 2: Revolution updates Wednesday, September 19, 2018
Changes to the way notifications work in iOS 12 you need to know Wednesday, September 19, 2018
Watch your step at Fog World Congress 2018 Wednesday, September 19, 2018
Cloud Native SDK for Kubernetes has been launched by Pulumi Tuesday, September 18, 2018
Stay UpdatedSign up for our newsletter for the headlines delivered to you