Opera Mediaworks Announces Benchmarks in Advance of World Mobile Congress
|Richard Harris in Marketing & Promotion Thursday, February 20, 2014|
It has been one year since Opera Software launched its Opera Mediaworks subsidiary and brand. Since its launch the platform has seen significant growth in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.
Opera Mediaworks ran a record number of campaigns in Q4 2013, attracting multiple category-leading brands and advertisers including BMW, Lexus, Mercedes-Benz, Canon, Samsung, AMEX, Mastercard, Wells Fargo, 20th Century Fox, BBC, Sony, Universal, Amazon, Google, Netflix, king.com, among others.
Opera Mediaworks powered advertising for 20 of the top 25 global media companies worldwide, and now directly manages advertising on more than 14,000 plus mobile sites and applications, managing over 65 billion ad impressions a month. The platform also enabled over $500 million in publisher revenue in 2013 and currently reaches more than 500 million unique mobile users a month globally.
The company also points to a substantial expansion in Latin America, helped by the addition of the Hunt Mobile Ads team, a mobile ad network in Latin America.
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