App Marketing News


Mobile app marketing news for growing your app user audience, app installs, and user engagement.

Social media misinformation could impact the 2024 election

Marketing & Promotion

Social media misinformation could impact the 2024 election


  • Tuesday, March 26, 2024
  • By Brittany Hainzinger

A recent survey from Media.com, revealed that 70 percent of social media users fear that misinformation will impact the 2024 election, with a slim majority (51%) favoring increased regulation and 62% calling for legal action for social platforms that...


Ultrasound devices market report key findings

Marketing & Promotion

Ultrasound devices market report key findings


  • Friday, February 16, 2024
  • By Freeman Lightner

According to a recent report from Transparency Market Research, Inc., the ultrasound devices market is expected to reach 12.5B USD by 2031 with a 6% CAGR, as medicine moves towards personalized care, ultrasound may be used to tailor treatment to pati...


AI marketing automation from Act On Data Lake

Marketing & Promotion

AI marketing automation from Act On Data Lake


  • Thursday, February 1, 2024
  • By Brittany Hainzinger

The Act-On Data Lake allows for seamless data sharing across platforms, helping marketers master targeted audience segmentation with the help of AI and marketing automation....


Submit your 2024 app and software industry predictions

Marketing & Promotion

Submit your 2024 app and software industry predictions


  • Saturday, December 2, 2023
  • By Richard Harris

Join our 8th Annual Predictions Issue! Submit your insights and be part of a forward-thinking community shaping the future. You can submit your 2024 App and Software Industry Predictions starting today. Ideal for tech experts, innovators, and visiona...


Cost per like for paid posts is less than expected says Thumzup

Marketing & Promotion

Cost per like for paid posts is less than expected says Thumzup


  • Tuesday, October 17, 2023
  • By Brittany Hainzinger

Thumzup announced that the estimated cost per like for paid posts was $0.76 in August 2023 on its platform and is less expensive than the average Cost Per Like on major social media ad platforms. The Thumzup mobile app enables advertisers to garner u...


Influencer platform Infuse unlocks opportunities for advertisers

Marketing & Promotion

Influencer platform Infuse unlocks opportunities for advertisers


  • Wednesday, August 30, 2023
  • By Brittany Hainzinger

Fluent, Inc. has launched its new platform called Infuse. It is led by a team of marketing experts, and it allows creators to discover and join campaigns while working in lockstep with brands to achieve their ROAS goals and unlocks new customer acqui...


Influencer marketing solution CreatorFuel lands from AdParlor

Marketing & Promotion

Influencer marketing solution CreatorFuel lands from AdParlor


  • Tuesday, August 15, 2023
  • By Brittany Hainzinger

AdParlor has announced the launch of CreatorFuel, a new fully managed offering for social influencers that allows them to unlock their full potential, grow and connect with their target audience more effectively, and deliver brands measurable and imp...


What Threads from Meta can teach developers about app marketing

Marketing & Promotion

What Threads from Meta can teach developers about app marketing


  • Thursday, July 6, 2023
  • By Freeman Lightner

Threads, the text-based conversation app by Instagram, came out of nowhere and is already #1 in Social Networking on the Apple App Store. We explain what the app does, its unique features, how to download and use the app, and answered all of the ques...


Digital ad spend to soar over the next few years

Marketing & Promotion

Digital ad spend to soar over the next few years


  • Monday, June 26, 2023
  • By Freeman Lightner

The insights and projections for the US and global marketing landscape from Linkdaddyseo's recent study are here. They noted that digital ad spend is set to skyrocket by a whopping 47.23% to $835B by 2026 and that search ads were the most invested-in...


In game audio ads platform Odeeo sees growth in active users

Marketing & Promotion

In game audio ads platform Odeeo sees growth in active users


  • Wednesday, March 15, 2023
  • By Freeman Lightner

Odeeo has revealed that they witnessed a 300% increase in YOY revenue and daily active users in 2022, the Odeeo SDK allows developers to integrate audio advertising, and monetize titles with non-intrusive ads without interfering with the gaming exper...


4Players appoints new Marketing Director Patty Toledo

Marketing & Promotion

4Players appoints new Marketing Director Patty Toledo


  • Wednesday, August 10, 2022
  • By Freeman Lightner

Marketing maven Patty Toledo has been appointed as the Marketing Director for 4Players. Toledo, the gaming aficionado, music savant, and former MMA fighter joins the global interactive experiences platform to lead the way in connection, communication...


Facebook Ads Benchmark Report findings for Q2

Marketing & Promotion

Facebook Ads Benchmark Report findings for Q2


  • Friday, July 29, 2022
  • By Richard Harris

Tinuiti has revealed a new report, the Triolpoly series: Facebook Ads Benchmark Report with insights on TikTok, Pinterest, and Snapchat as well. They covered everything you need to know about Facebook and Instagram growth, the iOs 14.5 fallout, the o...


Bridging marketing gaps with data cleanrooms

Marketing & Promotion

Bridging marketing gaps with data cleanrooms


  • Friday, June 10, 2022
  • By Charles Manning

Charles Manning from Kochava talks about bridging marketing gaps using data cleanrooms, how the adtech ecosystem and privacy are in a constant state of change, why omnichannel measurement platforms are on the rise, what factors you need to consider w...


The App Marketers New Year Resolution for 2022

Marketing & Promotion

The App Marketers New Year Resolution for 2022


  • Friday, February 25, 2022
  • By Andrey Kazakov

Andrey Kazakov, Chief Operating Officer from Adjust discusses the app marketers new year resolution for 2022, how to scale to 1 Million users in 2022, how to build a rock-solid ASO strategy, how to optimize your title and description, how to choose k...


How accurate are the self attributing network install numbers

Marketing & Promotion

How accurate are the self attributing network install numbers


  • Monday, February 14, 2022
  • By Malachi Dunn

Malachi Dunn, Client Insights Analyst from Kochava Foundry discusses how accurate the self-attributing network install numbers are, explains why it’s less than you think and where your ad dollars are going....


Social intelligence platform lands

Marketing & Promotion

Social intelligence platform lands


  • Thursday, February 3, 2022
  • By Brittany Hainzinger

Open Influence announced the launch of the social intelligence platform Enter Go Prism, which will revolutionize influencer marketing, help brands track industry trends, and improve their decision-making process....


Marketing and tech trends in 2022

Marketing & Promotion

Marketing and tech trends in 2022


  • Wednesday, January 5, 2022
  • By Freeman Lightner

Assaf Baciu, co-founder and chief operating officer, and Lisa Spira, Head of Content Intelligence from Persado share their marketing and tech trend predictions for 2022 including privacy law changes, accelerated digital transformations, how customer ...


Header bidding questions answered by AdColony

Marketing & Promotion

Header bidding questions answered by AdColony


  • Wednesday, August 18, 2021
  • By Richard Harris

Kelly McIvor, Principal Product Manager at AdColony answers questions about header bidding, explains the surge in in-app adoption in 2021 and how to choose a platform you trust, plus the challenges that come with a hybrid model....


App tracking transparency and your API calls

Marketing & Promotion

App tracking transparency and your API calls


  • Thursday, March 18, 2021
  • By Richard Harris

What all developers need to know about Apple's new app tracking transparency and how it will affect any API call you execute from within your apps. Brenton House, API & Mobile Strategist at Axway offers helpful tips to prepare your mobile apps now f...


App discovery increases coming in 2021

Marketing & Promotion

App discovery increases coming in 2021


  • Thursday, January 7, 2021
  • By Freeman Lightner

Executive Vice President of Digital Turbine Media, Matt Tubergen predicts that in 2021 app discovery will increase significantly, on-demand apps will remain in demand, consumers will start showing "appnostic" behavior, and app marketers will start in...


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